John John: A Retail Design by Fernanda Marques

An Eclectic Setting for a Contemporary Brand

The John John retail design stands out for its unique properties and distinctive features. One of the key elements is the perception of fragments and flashback vintage elements, which create a special ambiance that is both sophisticated and urban. The lighting design by Guinter Parschalk adds to the overall atmosphere, blocking all natural light and enhancing the desired mood. To ensure flexibility in styling and set up, Marques opted for free-standing furnishings, allowing for easy rearrangement.

Upon entering the store, visitors are greeted by an ebonized timber tunnel that displays the brand's logo in a unique and distinctive way. The woodwork and styling throughout the space emphasize dark shades, with pops of color accenting specific details. This combination creates a visually striking environment that captures the essence of the John John brand.

The design team behind this project, Fernanda Marques arquitetos associados, meticulously planned the layout of the store. The menswear section was strategically placed at the front, ensuring that customers do not have to cross the entire womenswear area. This thoughtful arrangement enhances the shopping experience and makes it more convenient for customers to explore the different sections of the store.

The John John retail design project began in September 2011 in São Paulo and was completed in March 2012. Since its realization, the design has garnered recognition and accolades. In 2013, it was awarded the Silver A' Design Award in the Interior Space, Retail, and Exhibition Design category. This prestigious award recognizes designs that demonstrate outstanding expertise, innovation, and artistic skill. The John John retail design exemplifies excellence and evokes positive emotions, amazement, and wonder.

In conclusion, Fernanda Marques's design for John John creates an eclectic and contemporary retail environment. The use of vintage elements, strategic lighting, and flexible furnishings contribute to the unique character of the space. This award-winning design showcases Marques's talent and expertise in creating captivating and functional retail spaces.